Cerevisia Communications
We speak the language of beer and brewing
We help stakeholders in the international brewing industry tell their story to the world.
We have worked on a wide range of projects across the industry, applying our particular expertise in three key areas:
Content Development & Marketing
Portfolio Research & Innovation
On-Site Facilitation
CONTENT DEVELOPMENT & MARKETING
We write best-in-class content, in native English and German, that resonates in your target markets. From short articles and stories, to press materials and white papers, to speeches and presentations, we have significant experience in communicating brew-technical and economic concepts in a culturally-conform manner and tone that engages the relevant audience.
The content we develop incorporates insights and ideas central to your products and services. It demonstrates your company’s thought leadership, competence, and industry standing. Our well-calibrated messages help to generate leads, create brand awareness, build trust, spark conversations, and most importantly, provide a pathway to building customer relationships.
The key to successful communications is the quality, relevance, accessibility, and practical usefulness of the messages themselves; and in today’s digital world, such content can be repurposed for many different communication channels ― from print, to web, to social media, to podcasts.
PORTFOLIO RESEARCH AND INNOVATION
Cerevisia Communications helps clients create a sustainable competitive advantage by advising on market acceptance of existing and new products, as well as possible additions to their current portfolios.
Our deliverables can take many forms, including:
Research on emerging consumer trends and market requirements
Guidance on new product development and product line extensions to fully take advantage of market opportunities
Development of beer recipes, ranging from classic to innovative to experimental, for existing and new products to spur additional sales and excitement
Test-brewing products at client, research, and end-user facilities
Product positioning and packaging in collaboration with clients and external resources
ON-SITE FACILITATION
Cerevisia Communications can serve as the liaison and on-site partner for your company, representing you at customer breweries, trade shows and conferences, distributor meetings, and other occasions. In addition, we can engage our worldwide network of expert resources as needed.
CLIENT CONFIDENTIALITY
We maintain strict content firewalls between the different projects we undertake and, therefore, do not disclose our client list.
